The renowned author Seth Godin, in his book This is Marketing, states that marketing, when done right, is about making things better – and we couldn’t agree more.
We believe Healthcare Marketing is driven by better. Better service, better community, better outcomes.
One unique aspect of our segment is that we are all patients – and at some point, we’ve all experienced the difference between a bad, good, and great healthcare journey. This perspective should encourage us to reflect on what the ideal patient experience should be.
Here are a few (not-so-quick) questions to reflect on:
- How easy is it for patients to find your practice when searching online?
- How welcoming is the first impression patients get from your website?
- How fast can they schedule an appointment with you?
- How accessible is communication with your team regarding treatments?
- How much time do you invest in truly listening to your patients – their concerns, their stories, their questions?
- How cared for do they feel after an appointment?
- How effectively do you educate patients about their health, treatments, and next steps in their care journey?
These questions remind us that every touchpoint is an opportunity to educate, inspire, build relationships, and make patients' lives easier. Each of these actions is part of the story, each builds a little bit of your connection with the patient.
So healthcare marketing isn't just about promotion – it’s about creating trust, credibility, and empathy at every stage of the patient journey.
This first post is simply a reminder: patients should feel seen, heard, and valued. If we can make someone feel cared for, connected, and at peace, we’ve done something truly meaningful.
We'll be on your side to elevate patient experience from good to exceptional.
This is our mission. This is our why.
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